Pure Bride — Our new identity.


If you follow us on Facebook, Twitter, Instagram, Pinterest or Tumblr, you may have noticed some small changes seeping through our branding over the past couple of months. You might have seen some elements disappearing, some appearing, and some being refined. No, you’re not going crazy — we here at PB HQ have been slowly rolling out our brand new identity!


The old logo served us well, and did a great job in introducing Pure Bride as Tassie’s newest boutique bridal magazine. We had an incredible first year and have been completely thrilled with the great feedback coming from both clients and readers, Australia-wide (and world-wide!).


So why change?

With the second edition of Pure Bride Magazine on its way (72 days — not that we’re counting), we wanted our second year to completely outshine the first. The content that’s been rolling in from photographers and writers has been outstanding, and we wanted to match that in our own way. The new identity is cleaner and clearer, and we feel that it captures our company’s personality perfectly.


What’s staying?

Our name is staying, our icons are staying, and so are our colours and typefaces. We’ve just made everything tidier, more accessible, more ‘us’. We can’t wait to show you the next edition of the mag — we know it’s gonna knock your socks off!


We’d love to hear your feedback! Comment below, or send us a message via our contact form.

(If you’re wondering about those great lights in the photos above, that’s from Jaq + Jon’s beautiful wedding, photographed by Fred + Hannah — our first issue cover couple!)

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