10+ Questions with Awkward Soul aka Ashton Howe!


Ashton Howe Videographer has launched a fabulous rebrand and we are delighted to share this insight into the man behind the video camera!


What inspired you to start your own business?

I’m not really qualified to do anything else, this is the only thing I’m good at besides making coffee and video games. In all seriousness, I started shooting weddings on Hamilton Island and I’d never thought weddings would be something in my future. I wanted to direct short films and what not, but it’s really all about telling stories. I found myself really creatively invigorated by seeing people’s special days come together, each wedding is different and I never stop being inspired by the couples. Wedding filmmaking allows me to be as creative as I want, but it really all comes back to the couple.


What has been your favourite part so far?

Getting to travel around Tasmania since moving back here has given me a whole new appreciation for my home and seeing couples and loved ones come together. I’ve also been fortunate enough to make some amazing friends through the wedding industry. I don’t know what I’ve done to deserve them all but I’m very lucky.


What has been the biggest challenge in running your own business?

Confidence in myself is not something I’ve ever been comfortable with, when I started I just did it. Almost like tunnel vision. If I had stopped to think about it too long I would have talked myself out of it for sure. The technical side to things you can learn, but the hardest part is just trying to re-evaluate myself and have value in what I do. I have good days and bad days just like anyone.


What is your motivation–gets you up every morning and keeps you focused as a business owner?

My partner is my biggest inspiration. As tacky as that sounds she is the person that grounds me and motivates me and help see value in what I do. I’m also terrified of repeating myself, if I’m not feeling creatively challenged and motivated then it’s time to reassess things. I’m always striving to create something visually unique without it being over the top. I could edit a wedding film to look like an episode of Top Gear and make it really flashy, but ultimately that doesn’t inspire me and it doesn’t relate to the couple. I just love telling stories. The couples do all the work.


What did you do before you launched your business?

A whole lot of sitting around and being too scared of the real world to get out there and do things. I’m afraid of failure and I’m afraid of success. I did some corporate video with a friend of mine and lots and lots of school and TAFE. I got my Advanced Diploma in Film & Media but it wasn’t until I started with weddings that I found something I could get inspired with that was also attainable.


What are three words that best describe you?

Awkward. Sleepy. Hungry.


Are your core values in business the same as your personal ones?

Very much so, I don’t consider myself a great business person and I don’t always jive with that mindset. I never went out thinking “I’m going to run a successful business and make money” because I’m just not wired that way. Everything is personal. Everything is emotional. Doing bookwork and the business aspect is just a necessary task to get to where I want to be.


Describe your typical work day.

Well these days it’s a bit weird. I’m working from home right now so I have to be self motivated which doesn’t always come easy. I edit usually from 9-5 and sometimes in the evening. Coffee breaks and taking the dogs for a walk is a nice mental refresh after staring at screens all day. Watching someone edit and talk to themselves is quite boring.


What’s your favourite lunch food?

Sushi, burritos, burgers. Basically all food that is wrapped in more food. But I often skip lunch as I get stuck into editing and I don’t like breaking that flow.


Which small businesses are you inspired by?

There’s so many amazingly talented people in Tasmania. The kind of talent where you look at their work and think “oh I should just give up because I’ll never be this good.” Jon Gazzignato, By The Wilde Photography, Astrid Simone Photography, Rosie Hastie, Kevin Gintzburger, Artaud & Co. Of course my partner at Found In Earth is the best but I’m a little biased.