We have been a huge fan of Hannah's business Blossie since she burst onto the wedding scene in August 2019. Hannah's love for design, enthusiasm and professionalism has made her a favourite with stylists in the Tassie scene and her customers clearly adore her too! We wanted to know more about this lovely lady and her 3 cats, so here is 10 questions with Hannah...
What inspired you to start your own business?
I got engaged (at the time living in New Zealand), and I was moving to Australia the next year. I booked all my suppliers for our wedding online, but I couldn't find anything I liked for stationery. This led me to mucking around on Adobe programs and creating my own. While playing around I realised how much I enjoyed it, so I created an Instagram and it spiraled from there. Here I am - 2 years later!
What has been your favourite part so far?
Two parts: 1) Working with other creatives in the industry and feeding off each other to come up with some awesome, creative concepts. 2) Working with my couples. They're all so beautiful and have their own ideas as to their ideal wedding. I love creating pieces that are uniquely them and seeing the joy it brings them. Until covid-19 I didn't realise just how much joy my stationery and signage could bring to couples. It's been really eye-opening to see how big of an impact I can actually make through the art of creating their special pieces.
What has been the biggest challenge in running your own business?
Expanding and not having enough processes in place to streamline things. Now I'm in a much better position after taking the time to invest in these, but always things to be learning and implementing as Blossie grows.
What is your motivation–gets you up every morning and keeps you focused as a business owner?
I think I'm very lucky that every day is quite different in regards to what I'm creating and doing. I love my job - so it's my motivation. I don't want to work for someone else, I want to work for myself under my own terms so it's definitely motivating knowing I have no one else I can rely on but myself!
What inspires your work and what sets you apart from everyone else?
So many things inspire my work - colour, architecture, florals, the couples I work with! I think my communication sets me aside. I have heard from so many couples and vendors, that I work for that they've booked me or loved the process because I was able to communicate well with them and kept them at the core of every part of the process.
What did you do before you launched your business?
Fun fact - my business name was actually Halo Weddings (Short for Hannah Lowe - Lowe is my maiden name) for about a week, until I realised the name would be awful for SEO (because of halo wedding rings), so I quickly changed to Blossie - my nickname by my dad growing up. So the first thing I technically did was create my socials and branding. Then I did a bunch of research into printers and samples. I went through about 20 different printers all over Aus, including local. Then I took some pictures of stationery to post on social media and my website. Lastly, I launched my website and posted to my socials.
Describe your typical work day.
I work for my other business 9am-12pm. From 12pm - 5pm I am dedicated to Blossie. The first thing up is always emails. After emails I'll look at my list of jobs (which I have written up the night before) - these are a range of things - from invoicing, admin, designing, sending orders into production / print, packaging orders and sending orders. Then just before the day ends I'll go through my emails again.
What’s your favourite lunch food?
I love a burrito or sushi at the moment!
If you could go back to the beginning knowing what you know now, what would you have done differently?
Nothing! Honestly, I think making mistakes help you grow as a business and as a person. I don't think it would be near as fun if I was handed everything from the beginning. There's definitely self-satisfaction in knowing how I've grown and what I accomplished myself.
What’s your best advice for someone who wants to start a business in the wedding industry?
I could say so many things but I think - start with finding your niche. When I think of different vendors (such as photographers, stylists and celebrants) in the industry, different aesthetics and styles come to mind instantly. You'll appeal to different couples based on this and you'll find your kind of people. Do what feels authentic to you. Also, start now! Don't put it off. Just go for it.